AUDIENCE DISCOVERY
Are you ready to test a content idea? Or are you in full swing on development or production and want to understand your audience more deeply? We can help you put your audience into focus.
Audience discovery can be used to identify an audience at any stage of the production life-cycle, and can help you make decisions around story, talent, release platform, financing and more.
We know that audiences are multifaceted so we use a range of demographic and psychographic insights to paint a complete picture of your audience both locally and globally.
Audience discovery is about knowing the who, what, why, where and when of your audience.
Learn more about what’s involved in our audience discovery:
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Audience Sizing
Comparative Title Analysis
Demography and psychographics
Putting Beliefs, Values and Behaviours into context
Talent Sentiment
Insights to connect with your audience
MARKETING & SALES MATERIALS
If you are preparing your content for funding, financing or sale, we can help you to identify your path to audience and prepare your sales and marketing materials, including pitch decks, reports and sales reels.
We take the stress out of positioning your project, with expert audience analysis and design of your sales materials to set you up for success.
We can help bring your project to life for potential investors, buyers or Government agencies.
Learn more about what’s involved in our marketing & sales materials service:
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Creative Pitch Decks and Reels
Audience Analysis
Developing Positioning and path to audience
Identifying key marketing hooks and release opportunities
INSIGHTS FOR LONG TERM PLANNING
Are you are looking for your next big story, but aren’t sure where to start, or want to know more about what consumers really want from their content.
We can help with broad insights on changing values, pop culture, trend forecasting and consumption behaviour, so that you can shape your slate based on what’s important to consumers.
We can work with you to identify audience segments based on genre, talent, demographic or psychographic data and insights, and can provide you with the information you need to greenlight the right projects.
Understand people, to understand your strategy
Learn more about what’s involved in our insights for long term planning:
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Local and global trend analysis
Broad consumer trends in beliefs, values and behaviours
Trends and behaviours in content consumption
Pop culture trend forecast
Talent Sentiment